NOW TV was launched in the UK in 2012 and is owned by Sky PLC. They offer Movies, Entertainment and Sport packages through a subscription service nationwide. Their brand is full of fun, extra easy, super smart and all action!
NOW TV originally approached us with an existing LMS system that they wanted to add some additional functionality to. It soon became clear that a new custom-built LMS would benefit them much more and give the NOW TV team the opportunity to create a system that is appropriate to their needs. The functionality required in the new system consisted of a communications area to broadcast news to various target audiences, an area for eLearning content and resources, offers, badges and a points system. With a varied audience of contact centre, NOW TV internal, and retailer staff, it was also vital that admin could easily target these audience groups. This varied audience also meant that having a responsive system with 24/7 access was necessary.
The solution came in the form of ‘Geek Zone.’ Geek zone consists of three front end sections; ‘NOW News,’ 'Offers' and ‘Get your geek on’ (the training and resource area). The system utlised gamification throughout and users can earn points through logins and content completion and can view a leaderboard of the top scorers via their profile. Points allow users to unlock tangible NOW TV passes as benefits. Another gamification element that we included in the LMS is the opportunity to earn badges. These can be won by logging in on specified dates, general login activity or content completion. A high level of engagement with the users was vital and these elements have ensured that users from all audiences are returning on a regular basis.
As part of the CMS, Admin can add a variety of content including, polls, quizzes, info only articles, infographics, surveys, feedback, incident flash banners, video, audio, elearn & offers. The CMS contains a full reporting section, which allows exports to both CSV & PDF. Admin is also in full control of comment moderation and points awarding meaning that all content can be controlled by the internal NOW TV team.
Design-wise, Geek Zone works off a modern and clean card-based system. Each card contains the ability to favourite and pin articles for later and is housed in a defined coloured section which allows users to digest content easily and quickly. Content can be assigned to a topic which allows users to filter as they need to and pick and choose content relevant/appealing to them.