Genesis Oil and Gas Consultants Ltd is a market leading consultancy focused on providing engineering and technical services to the global upstream oil and gas industry. Their services are utilised by oil and gas companies during their planning and development phase of oil and gas projects and their clients include super-majors and national oil companies, as well as small independents.
Genesis wanted to offer new starters an engaging and cost effective introduction to the business. Due to the global reach of staff and the location of the training team, a face-to-face induction came at a high cost to the business. With a new brand in place, we were required to create an inutitive and responsive elearn mirroring the modern branding.
We worked with Genesis to understand their brand, company values, history and core information, everything a new user to the organsation would need to know. We then created a fresh and engaging eLearn for users to access on day one into the business. The content put the learning in the hands of the user with interactivity and exploration whilst learning all the key objectives a new starter would want and expect from an induction programme.
As this induction elearn will be all new employees first insight into the company, it is important that their experience is enticing and covers all that they requrie to start their Genesis Journey. Our elearn will take their introduction through a multitude of visual paths, including a pipeline history of the business and an interactive oil rig menu. The resulting elearn gives the user opportunity to really get involved with the company and to discover what role they will play in their future at Genesis.